ICW 2023
India Cocktail Week (ICW) 2023, held at the Jio World Garden in BKC, Mumbai, emerged as a resounding success, marking a significant milestone in the evolution of the country's cocktail culture. Organized by WMS Entertainment, Pass Code Hospitality, and Orion Marketing & Communications, the two-day extravaganza on December 2nd and 3rd attracted a diverse crowd of 10,000-12,000 attendees, comprising professionals, artists, music enthusiasts, high-net-worth individuals, and cocktail aficionados. ICW showcased over 25 brand experiences, featuring both international and homegrown names such as Absolut, Bacardi, Jack Daniel's, and Tanqueray. The event served as a platform for participants to indulge in a vibrant celebration of mixology.